Use one canonical campaign page
Every social post should lead to a recognizable official hostname where dates, terms, eligibility and security warnings are maintained. Avoid chains of shorteners that hide the destination.
Disclose creator incentives
Creators should state whether they receive cash, tokens, points, referral credit, early access or another benefit. The disclosure belongs with the endorsement.
Do not mistake retweets for verification
Reposts and likes are easy to buy or automate. Verify domains, contracts and claim instructions independently of engagement totals.
Reward original contribution
Prefer useful tutorials, feedback, translations and retained users over duplicate posts, mass tagging and bot-created volume.
Prepare for impersonation
Monitor look-alike accounts and domains, publish official support routes and maintain an incident channel outside any single social platform.
