Define the objective
Choose whether the program is for education, testing, feedback, governance, referrals or a confirmed distribution. Select creators whose audience and skills match the objective.
Disclose material connections
Cash, tokens, points, referral multipliers, advisory roles and free access can all matter. Put clear disclosure with the endorsement, not only on a profile page.
Publish a versioned brief
Separate confirmed facts from expectations, list prohibited claims, name official domains and contracts, and provide a security escalation route.
Design referrals against spam
Reward retained, useful participation rather than raw clicks, reposts or wallet connections. Prohibit bots, self-referrals, impersonation and misleading urgency.
Measure quality
Track qualified actions, retention, support burden, fraud-adjusted conversions, disclosure compliance and the speed of removing malicious copies.
